- Home
- About Williams Bolton
- Williams Bolton Customer Reviews
OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
304 ratings and 182 comments received in the last 90 days.
21 September 2025
Excellent went the extra mile to ensure my requirements were understood and met
16 September 2025
They understood what wanted and found a vehicle and package to suit my individual needs.
09 September 2025
Couldn't fault anything.
04 September 2025
Haley from sales was exceptional. All the staff are very friendly . My step daughter has Downes Syndrome. All the staff made her feel welcome.
04 September 2025
Excellent all round.
04 September 2025
I was very pleased in my BMW X7 Purchase.
20 August 2025
Friendly and very knowledgeable information received from sales advisor Luke Carr, he went above and beyond to accommodate everything required.
17 August 2025
Great experience and easy to order and collect a real stress free experience
16 August 2025
Daniel Parr was a pleasure to deal with, was always available to answer questions, rang me back when he said he would, the car was immaculate on collection, I will definitely purchase from Williams again in the future.
14 August 2025
The car is beautiful and the whole process was a great process.
14 August 2025
As above
05 August 2025
Amazing service from both Adrian and Manesh, they've now got a customer for life
03 August 2025
Answered all our questions and helped us make the decision to buy in such clean and comfortable surroundings.
03 August 2025
I believe I got a good deal, our discussions were handled very appropriately for someone of my age(85 years), and I was carefully introduced to the complexity of the modern Series 1 vehicle - so driving away with my new car was a pleasure.
26 July 2025
This time I was met by your Craig Beaumont and was firstly put at ease. Together with my Wife I never felt pressured during the sale which took all afternoon with Craig apart from a couple of times where I needed to discuss the financial details.
24 July 2025
I was informed about each step from the beginning until the day I pick up the car During the waiting time, John was providing me all the information I needed either by emails or phone call
22 July 2025
The only reason i didn't give 5 stars was due to the amount of time it took to get the car from Mexico. Which I realise is completely out of your control.
20 July 2025
Informed all way through. Very helpful
11 July 2025
I have given this as 5 stars as it was not the fault of the dealership that there were delays with the delivery from the manufacturing plant. The dealership kept me up to date regularly enough and I was understanding that this was not their fault.
03 July 2025
Everything was spot on and so efficient
03 July 2025
Hayley explained everything thoroughly
21 September 2025
The reception staff where very helpful and professional. Also jack in the back office was very helpful with my problem. Obviously the vehicle technicians completed the work in a timely manner and all was ok.
20 September 2025
Customer service fantastic
19 September 2025
No issues at all
19 September 2025
Car wasn't washed as expected Disconnect between online function and representative records
18 September 2025
Very satisfied, my journey from start to finish was immaculate. The sales associate, Manesh Bhanderi, handled everything exceptionally well. He answered all our questions thoroughly and was able to adjust the budget to align with our expectations.
18 September 2025
Very good service
17 September 2025
First class. I even told a friend about you! Everyone is so very friendly from the lady who called me to book it in, to the staff you meet at service desk and the amazing lady who keeps offering drinks and food whilst you wait!
16 September 2025
Laura was helpful.
15 September 2025
Everything went really smooth
14 September 2025
Service good but very expensive and location is inconvenient.
13 September 2025
Took longer than expected and they couldn't diagnose the fault EML light on I will have to pay again for more diagnostics if the warning light comes on again
13 September 2025
I received a phone call telling me my car was ready to collect, the receptionist asked if would like my key placing in the self checkout kiosk which I agreed to yet when I collected 1 hour later, nobody knew where my key was
13 September 2025
Everything was fine except for the diagnostic report issues your mechanic found
13 September 2025
I just did!
12 September 2025
Had the same issue more than once
11 September 2025
Kept me informed of what was happening, identified faults which I didn't know about and rectified, although next day due to parts. Really good offer of workspace while you wait and breakfast / coffe
11 September 2025
I received excellent service from when I booked the appointment to collection of my car afterwards. In particular I was greeted warmly and the communication on how long the service would take was very clear. I then made good use of the on site cafe.
11 September 2025
Fantastic service especially Ellie who supported expertly.
10 September 2025
good customer service.
10 September 2025
Simple process, organised, fast and good value.
09 September 2025
Couldn't ask for more
09 September 2025
Perfect repair
08 September 2025
Good service
08 September 2025
booked in for service was provided with replacement car also all the job was done perfect and advised me of a recall on my vehicle which was done at the same booking
08 September 2025
Everything so smooth and efficient
07 September 2025
Debbie was very good at looking after clients
07 September 2025
Took out a service plan at point of sale only to find that the money in the pot didn't actually cover cost of service, I'm not including tyre replacement here.
07 September 2025
Always attentive and accurate during visits
06 September 2025
No matter handover and get back the car which gives me confidence
04 September 2025
I used the business area when waiting for my car to be serviced the lady who was looking after us from the customer service team was excellent i would rate 5 Poorer service from service department.
03 September 2025
Waited for vehicle tobe serviced. Completed in good time. Everyone very helpful. From service desk to lady serving food and drink.
03 September 2025
Windscreen wash now works well.
03 September 2025
Everything was checked and done to my satisfaction
02 September 2025
Turn around and service excellent
02 September 2025
Every part of booking in and collection was 100%
02 September 2025
Laura! Restoring my faith in BMW customer service, which has been lacking recently. Thanks Laura.
02 September 2025
Required no extra work
01 September 2025
Fitted me in and sorted my problem out
01 September 2025
Too many reminders and txt/phone messages either reminding you to book or reminding you to cone to the appt made
01 September 2025
No issues kept informed throughout
30 August 2025
I think a valeting could have included the inside
30 August 2025
The main issue is that I'm always asked if it is ok to vacuum / wash the car. However I've just collected the car and it is filthy, far dirtier than when it was dropped off almost 2 weeks ago.
30 August 2025
Good customer service
29 August 2025
Just the time issue Everything else was ok.
29 August 2025
They could have hoovered my car mats there was bits of muck left on my mat on the passenger side. Sorry but I keep my car in top notch condition I gave it to them in that condition but got it back like that with bits all over the passenger mat tut !
28 August 2025
From dropping the car off to receiving it back was fantastic
28 August 2025
Again very good service all staff brill
28 August 2025
Very satisfied
27 August 2025
Staff including service advisors and technician who came out on a road test with me (Mark) were professional and courteous when dealing with myself.
27 August 2025
Fantastic work, back to as good as new after I had suffered some frustrating damage. The car was cleaned and parked nicely out of the way which I always appreciate. Upon collection I was expected and my name was known. Great touch.
27 August 2025
Very good i will only use Williams bolton to look after my car
26 August 2025
Super satisfied.
26 August 2025
Everything you need is there to ensure the experience is a good one.
26 August 2025
helpful service
25 August 2025
Exallent customer service
24 August 2025
Very efficient
24 August 2025
Efficient service
24 August 2025
was updated thro out and had a health check and video
23 August 2025
Same as Q1
23 August 2025
Very efficient
22 August 2025
Same reasons as above.
20 August 2025
My car was in for a recall but still experienced excellent customer service e.g.my car was washed and vacuumed
19 August 2025
All questions answered efficiently
18 August 2025
Helen Johnston, in the Service at Williams Bolton was brilliant. She went above and beyond to make sure I was well looked after. 2 stars lost because my Alloy Wheel was damage during a tyre change. This was not pointed out to me at the time.
18 August 2025
The light unit now has condensation in it. Which it never had before I took it in for the headlight not working.
18 August 2025
BMW, what understanding as they overcharged me or something they didn't do. They charge me for diagnosis that could not be completed. I had to explain to get a refund.
18 August 2025
Jobs a good un
17 August 2025
As previously answered
16 August 2025
Had my car booked in for a recall, was completed hassle free and very quickly. All the staff are really helpful.
16 August 2025
Ellie was able to articulate my issues to the technicians and kept on top of any responses and relayed the information to me. Thank you for your efforts Ellie.
15 August 2025
My car was handed back to me washed and vacuumed. Great customer facilities while you wait for your car.
15 August 2025
As above
14 August 2025
Brilliant service from Chloe, would recommend.
14 August 2025
Major issue with car but I was kept informed every step of the way both in timings and cost
12 August 2025
Car was dealt with as agreed - good standard of workmanship. Noted that car was also very clean following visit thanks to Rob.
11 August 2025
Nothing is ever perfect... ever, but what was done, was done well. Sticky glue / grease on the door internal handle (from a glove?). Discount for MOT had to haggle, and confusion on booking on-line as to what was actually needed.
11 August 2025
Helen was very good, work was done quickly and car was turned around in the time that you would expect for just a tyre change.
11 August 2025
Really good service provided
11 August 2025
You guys take long time to do a simple job
10 August 2025
Quickand easy
10 August 2025
Open, information fully provided.
10 August 2025
Everybody was pleasant and helpful
09 August 2025
yes can't fault
09 August 2025
Pleased with efficiency and friendly service
09 August 2025
Polite and pleasant staff
09 August 2025
Customers service was welcoming and update of the car was great and easy to comprehend.
08 August 2025
Very good experience with the parts department
08 August 2025
Very helpful and great service
08 August 2025
I was really well looked after and accommodations were made to ensure the work needed following my service worked for me
07 August 2025
Good simple and easy experience.
07 August 2025
I believe it was a easy process and kept me informed which for me was important
06 August 2025
Jobs were carried out to a high standard.
06 August 2025
I've been there twice now once for an overheating problem that Arnold Clark had no idea what they was doing and was sorted by BMW vey quickly also nice friendly smile and help from the girls and a courtesy car. The last job was sorted in a few hours
05 August 2025
Helen was fantastic-friendly, professional, and kept me updated throughout. She made the whole process smooth and stress-free. Her attention to detail and care really stood out. A pleasure to deal with and a credit to the team.
05 August 2025
Help and caring Service providers
04 August 2025
Everything was spot on!
04 August 2025
I was very happy with the overall service I received. I did ask whether a fuse could be swapped out which would be very quick but was told I would need to pay £120 for an 'investigation' first which was disappointing.
04 August 2025
Very friendly. Great atmosphere.
04 August 2025
Williams Technician Mark Kellet helped me resolve additional problems in a professional and friendly way. Highly recommended
04 August 2025
Super service
04 August 2025
Again read above
03 August 2025
Really satisfied with the service also loved the way that agents were calling to verify everything that I needed to know about the full service and whatever extra the car needed. I was informed before any action was taken, so I'm really satisfied wit
02 August 2025
Greeted politely. Was informed how long my car would be in service. I could wait on site for it with refreshments provided. Finished in the time scale given and returned by a very friendly member of staff
01 August 2025
I like your attention to detail, service speed and feedback process.
31 July 2025
Car was ready on time
30 July 2025
It was an easy experience
30 July 2025
All carried out on time with appropriate reminders and update. Good quality self service cafe facility.
29 July 2025
As above
28 July 2025
Faultless service , couldn't ask for anymore.
28 July 2025
Very quick
27 July 2025
Very poor
26 July 2025
Satisfied but it would have been five star if inspection notice on dashboard had been reset
24 July 2025
At the time of booking I asked for the tyre tread to be done.I was told it's fone automatically. I was unwell and my husband took my car in, he did not realise this wasn't done and there was a line drawn through that part of the paperwork.
24 July 2025
I was offered 2 options for a recall check, both of which were overly intrusive into my time.
23 July 2025
Was able to work in a nice environment whilst I waited and hadcoffee and breakfast provided. And service was completed on time with a car wash too! Shout out to Helen and Debbie who provided an unexpected tasty breakfast!
22 July 2025
Asked if I wanted a free health check and only tyres were checked
22 July 2025
Professional and high level service
21 July 2025
Let me change my service date with no issue when I could not make the previous appointment.
21 July 2025
For my first time , I was happy that everything goes smoothly.
21 July 2025
Satisfied
20 July 2025
Very friendly and welcoming
20 July 2025
A couple of issues I asked to be looked at wasn't
20 July 2025
Bright smiles and positive staff
20 July 2025
The keys things were completed without issue.
20 July 2025
Very good
20 July 2025
As above
19 July 2025
The lady who dealt with me was friendly professional and knowledgeable a real credit to your company
19 July 2025
Immediate diagnosis of the issue and subsequent repair.
18 July 2025
Check in in the morning was seamless and efficient! The lady that checked me out had a really good sense of humour and was very personable to deal with, quite rare these days
17 July 2025
Friendly staff professional service
16 July 2025
Friendly staff
16 July 2025
Service and MOT was done at the same time very quick and did a great job.
15 July 2025
As above
15 July 2025
Chloe ensured that the dropping off process was efficient and a nice waiting area with drinks & snacks. Chloe was also very helpful with resolving my payment confusion using bumper.
15 July 2025
Williams Bolton always provide excellent service and advice.
14 July 2025
The service was excellent.
14 July 2025
Treated me well
12 July 2025
All work was carried out as requested the service advisor Laura kept me updated at all times
12 July 2025
Well looked after
12 July 2025
Sevice staff and reception were very accommodating and helpful and the job was done quickly. Very satisfied .
11 July 2025
Best service
09 July 2025
Again, I don't even know what service I have received from this dealer. Is my car ready to collect?
09 July 2025
The service experience and waiting facilities are impeccable
09 July 2025
Always had a good experience of service at BMW Bolton
09 July 2025
I was told on the phone that it would take an hour and I can wait while it was done. It took over 2hrs 15mins and I had to get the keys to go as I was misusing a meeting with work.
08 July 2025
Absolutely delighted with the service at Williams Bolton. From start to finish, the team was professional, friendly, and incredibly efficient. Everything was handled smoothly, communication was clear throughout, and the whole process was completely h
08 July 2025
The service was brilliant, the customer care was great and that's why I travel from Warrington to Bolton . What lets the experience a bit sour is your partners who provide car washing service, it's awful .the car was barely washed
08 July 2025
Very professional, polite and excellent service.
06 July 2025
No taxis no more and no curtesy car. You would think a customer spending £93.000 on a car would get better service but apparently not. You also have to pay for them now , this must be a new thing.
05 July 2025
Good service
05 July 2025
I was very happy vith everything.
05 July 2025
No issues
05 July 2025
Goid service excelent
04 July 2025
Very satisfied.
04 July 2025
My car was returned in January with an EML on the dash. This was replaced. Last week came on again it was the knock sensor, asked what that was got no reply , advisor didn't know.
02 July 2025
All work completed as discussed and kept up to date
01 July 2025
Everything went very smoothly. Can't ask more than that.
01 July 2025
Fantastic company
30 June 2025
But your department had time and I was treated well
30 June 2025
Excellent customer service from a company that not only sells one of the best designed and engineered cars in the world, but also provides after-sales care befitting such a product.
21 September 2025
The sales person did a very good job and made me feel important.